How Can We Collect Information for the Product Team, without Blowing Up Our Support Teams

To gather valuable customer insights without overburdening support teams, consider the following strategies:

Implement Feedback Tools: Use automated systems like surveys and feedback forms to collect customer input.
Analyze Support Tickets: Regularly review support tickets to identify common issues and feature requests.
Cross-Functional Meetings: Schedule periodic meetings between support and product teams to discuss recurring customer feedback.
Dedicated Liaison: Appoint a team member to act as a bridge between support and product departments.

These approaches ensure that valuable customer insights are captured efficiently without overwhelming support staff.